Shopping Ads

Also called as Product Listing Ads (PLAs), Shopping Ads can achieve much more results than Text Ads.

How it work?

  • Shopping ads are a type of pay-per-click (PPC) advertising that appear in search engine results pages (SERPs) when someone searches for a product. These ads typically include a product image, title, price, and a link to the product page on the advertiser's website.
  • A shopping ads company can help businesses create and manage their shopping ad campaigns to drive traffic to their website and increase sales. This may involve:
  • Setting up a Google Merchant Center account, which is required for running shopping ads on Google.
  • Creating a product feed that includes details about each product, such as the title, description, image, price, and availability
  • Creating and optimizing shopping ad campaigns, including selecting relevant keywords, setting bids, and creating ad groups
  • Monitoring and adjusting the campaigns to optimize performance and achieve the desired results
  • Overall, working with a shopping ads company can be an effective way for businesses to increase their online visibility and drive more traffic and sales from their target audience. By leveraging the expertise of a shopping ads company, businesses can be confident that their campaigns are being managed effectively and efficiently, leaving them with more time to focus on running their business.

Is your company looking for transformation in any of the following ways

  • Increased ROI
  • Remains Relevant
  • Increased profits
  • Lead with purpose
  • Making a difference
  • Improving your Differentiation

Which may also result in improving your organizational culture and alignment?